WBTIC 1996 Training Survey


The Web-Based Training Information Center 1996 Training Survey, conducted from September 1996 to June 1997, polled site visitors on organizational training capabilities, current implementations, plans, and attitudes that pertain to WBT. The results of the survey show participant interest in Web-based training and Web-based performance support systems for workplace training and organizational interest in the financial, cultural, and technical structures necessary to implement such systems. While respondents were self-selected, the high degree of participation offers sufficient data from which to draw meaningful conclusions.



Survey participants are employees of large multi-national corporations, small businesses, government agencies, non-profit organizations, and academia. Here is a small sample of participating organizations:

Alcoa Building Products
Alyeska Pipeline
American Red Cross
American Express
Analysis & Technology
Andersen Consulting
Asian Development Bank
ASK International
Australian Broadcasting
Autometric, Inc.
Bay Networks, Inc.
BDM Federal, Inc.
Bell Atlantic
Booz-Allen & Hamilton
British Airways plc
Caterpillar Inc.
Cisco Systems
Compaq Computer
Computer Sciences Corp.
Cordero Mining Co.
Crum & Forster Insurance
Defense Information School
Deliotte & Touche
Dell Computer Corporation
DHL Worldwide Express
Digital Equipment Corp.
Domino's Pizza
Dow Chemical
Eli Lilly & Co.
Florida Governors Office
Federal Express Corp.
Ford Motor Company
General Electric
George Mason University
Goodyear Tire & Rubber
Gotenburg University, Sweden
HarperCollins Publishers
Harris Corporation
Harvard Medical School
Hewlett Packard
Hong Kong Telecom
Hughes Training
ichat, Inc.
Indiana University
Intel Corporation
International Paper
International Thomson Pub.
Kelly Services
Korean Educational Dev. Inst.
LL Bean
Lockheed Martin
Lotus Development Corp.
Lucent Technologies
McDonnell Douglas
Merrill Lynch
Michigan Jobs Commission
MIT Professional Learning Ctr.
Ohio State University
Oracle Corporation
Parliament of Australia
Politecnico di Torino
Raytheon E-Systems
Samsung Asia
Seagate Technology
Shinwon I&C
Silicon Grahpics
Sony Electronics
SRA International, Inc.
St Gran Data AB
Stanford University
Star Mountain, Inc.
Sun Microsystems
Syracuse University
U.S. Air Force
U.S. Dep't of the Interior
U.S. Navy
United Space Alliance
Universal Systems Inc.
University of Arizona
University of Maryland
University of North Carolina
University of Texas
UOL Publishing
Xerox Corporation
Ziff-Davis Publishing



The questionnaire comprised five components: Respondent Profile, Organization Profile, Training Program Profile, Computer Resources Profile, and Attitudes.

Over 82% of respondents are part of a company or organization that uses or develops training for internal use, 68% are part of a company or organization that develops training for others. 16% identified themselves as instructional designers, 11% as educators, 11% as director/department manager, 10% as project manager/group leader, and 8% as chairman/president/owner. The department or function of the majority of respondents are organization training (27%) and education (20%). The greatest response came from educational institutions (23%) followed by computer software companies (10%).

Survey Responses By Industry
industry/organization count percent
Education 462 23
Computer: Software 200 10
Government 149 7
Consulting 138 7
Computer: Contracting / Consulting 107 5
Telecommunications 102 5
Accounting, Banking, Finance, Insurance, Real Estate 90 4
Manufacturing (Other) 82 4
Health, Medical 65 3
Military 63 3
Computer: Hardware, Peripherals 54 3
Defense, Aerospace 54 3
Media: Broadcast, Film, Television, Publishing 48 2
Manufacturing High Tech (other than computer) 48 2
Agriculture, Mining, Construction, Oil, Transportation, Utilities 42 2
Research and Development 41 2
Communications: Advertising, Marketing, Public Relations 23 1
Computer: Dealer, Retailer, Distributor 19 1
Legal 12 1
Architecture, Engineering 6 0
Computer: Contracting/Consulting 1 0
other businesses or services 188  


These organizations are generally very large or very small: 29% have over 4000 employees, 29% have 100 or fewer, and 5-9% each for the remaining 6 size catagories. It is no surprise that 62% of organizations have multiple sites linked by computer, 21% have only one location, and 16% have multiple sites not linked by computer. A full 78% indicated that their organization either had an intranet or would be implementing one soon. 76% of organizations have budgeted specifically for employee training.

Quite predictably, the largest percent or respondents (75%) believe that quality of learning is the most important consideration in selecting training followed by cost to implement (36%). Somewhat surprising is the least important consideration, speed to implement, one of the advantages of WBT.


Data Details


Total number of respondents to all or part of survey:  2015
Organization Training Profile
Are you part of a company or organization that uses training or develops training for internal use? Yes: 1563 
No: 338
Are you part of a company or organization that develops training for others? Yes: 1299 
No: 602
Do you currently have or wish to have performance support resources, including training, available for your employees? Yes: 1708 
No: 253
Have you implemented or do you plan to implement web-based training for your employees in the next 12 months? Yes: 1402 
No: 561
How are employees trained now?
        on-site classroom instruction 1639
        online computer conferencing 149 
        off-site classroom or workshop 1234 
        bulletin boards or mailing lists 346 
        computer-based training 1082 
        video tapes 987 
        web-based training 373 
        workbooks or other training publications 1170 
        satellite/cable broadcast 328 
        video teleconferencing 385 
        other method 179 
What type of training does your organization offer or employees most need?
        skills-based training 1607 
        knowledge-based training 1321 
        attitude-based training  529
Do you have a training center where employees come to take training? Yes: 1188 
No: 729
How do you develop training?
        create our own customized training 1745
        outsource training development 688
        purchase commercial training packages 854
        hire trainers to come on site 814
What other kinds of information should employees have access to online?
        reference material 1780
        bulletin boards 996
        directories  1187
        project schedules 1035
        catalogs 868
        calendars 1142
        job aids 1295
        position announcements 1006
        forms 1110
        newsletters 1277
        videos 654
        other 96
Computer Resources Profile
Desktop operating system(s):
        Windows 1852
        Macintosh 587
        Unix 463
        other 95
Type(s) of Internet connection:
        14.4/28.8 modem 898
        ISDN modem 444
        cable modem 105
        dedicated line: (56Kbps to T3) 731
Most computers are equipped for:
        sound 1019
        software-only digital video (Quicktime, AVI) 888
        hardware-assisted digital video (MPEG, MJPEG) 351
        videodisc player 67
        CD-ROM 1134
        Internet connection 1425
        LAN/WAN connection 1377
Users have access to:
        email 1812
        web browser 1573
        chat 479
        groupware (Lotus Notes, "whiteboard," etc.) 555
        computer-based training 770
Does your organization have its own intranet or plan to implement one soon? Yes: 1457 
No: 416
Desktop computers are connected to:
        local-area network 1554
        wide-area network 813
        enterprise network 325
        video server 31
Training should be available to everyone in an organization.
        strongly disagree 72
        disagree somewhat 19
        neutral opinion 32
        agree somewhat 200
        strongly agree 1611
Training should be integrated into a performance support system.
        strongly disagree 59
        disagree somewhat 11
        neutral opinion 153
        agree somewhat 390
        strongly agree 1251
        do not know 64
Skills-based training should cover only what one needs to know for the moment rather than cover the entire subject.
        strongly disagree 260
        disagree somewhat 452
        neutral opinion 224
        agree somewhat 692
        strongly agree 282
All things considered, computer-based training and online training are cost-efficient.
        strongly disagree 40
        disagree somewhat 66
        neutral opinion 282
        agree somewhat 626
        strongly agree 771
        do not know 147
Interaction is important for learning.
        strongly disagree 41
        disagree somewhat 26
        neutral opinion 90
        agree somewhat 443
        strongly agree 1323
Which is the most important consideration in selecting training?
        cost to implement 170
        ease, availability 235
        quality of learning 1446
        speed to implement 72
Which is the next most important consideration in selecting training?
        cost to implement 700
        ease, availability 670
        quality of learning 313
        speed to implement 241



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